How do I add conditional branching to a sequence?
Using if/else conditions to route your automation logic.
How to add a branch:
1. Click the + button between steps
2. Select "Branch" from the step picker
3. Define your condition (e.g., "If email contains @company.com")
4. Add steps to the True path (condition met)
5. Add steps to the False path (condition not met)
Supported conditions:
- Text: contains, equals, starts with, ends with, is empty
- Number: equals, greater than, less than, between
- Boolean: is true, is false
- Date: before, after, between
- Exists / does not exist
You can also:
- Nest branches inside branches
- Use AND/OR to combine multiple conditions
- Branch on data from any previous step
Example: "If order total > $100, send VIP welcome email. Otherwise, send standard confirmation."